34th Session of the Regional Commonwealth in the Field of Communications

VivaCell: A New Era in the Telecommunications Sector in Armenia

In November 2004, K-Telecom was awarded the second mobile operator license in Armenia. On July 1st, 2005 it launched its operations under the commercial brand name - VivaCell. As of September 2005 it is servicing over 200000 subscribers. It has signed roaming agreements with over 110 operators and has 40 live partners. It will complete the coverage of the entire territory of the Republic by end of this year.

Our team of young and dynamic professionals is applying international standards of the telecommunications industry as well as demonstrating awareness and adaptation to local Armenian  market conditions. They focus on personalized customer care, which includes responsiveness and availability of a wide range of features and services. They operate and maintain a reliable state of the art network. VivaCell prides itself on its innovative approach materializing in new products and efficient services. For the first time in Armenia, it has introduced the concept of corporate packages and multiple call destination tariffs.

VivaCell's entry into the telecommunications field has given notable impetus to the development of this sector in Armenia. The company has paved the way to transparent and fair competition in the Armenian telecommunications market, providing multiple benefits to the end users in terms of affordable tariffs and high level of service.  By pursuing the goal of being the leader in the provision of cellular services, VivaCell is contributing  to the development of Armenia and to the welfare of its citizens.

One of the key elements of VivaCell success is the commitment and unlimited support provided by its shareholder, the Fattouche Investment Group. Their confidence in the potential of the CIS countries combined with their willingness and capacity to invest in the telecommunications sector extending the reach of the VivaCell brand will be demonstrated in the near future.