VivaCell received a license for the commencement of its operations in 2004. Starting off with a small team of professionals headed by General Manager Ralph Yirikian, the Company had the purpose to quickly roll out operation, expand a strong network throughout the country and make the first call. The first base transceiver stations in Yerevan were installed on the rooftops of the National Library of Armenia, the Museum of History of Armenia and the Department of Mining and Metallurgy of the National Polytechnic University of Armenia, which made the first call technically possible.
The first on-net call was made on July 1, 2005, and marked the beginning of a new era in the telecommunications sphere in Armenia. In a short period, VivaCell dramatically changed the picture in the sphere by offering affordable GSM services to every Armenian citizen. Cost efficiency, high performance, reliability and wide coverage across the country soon made the Company the choice of customers.
In 2006, the Company continued to build not just the coverage, but its organizational structure as well. The Company’s strategy was the continuous expansion of the mobile coverage to ensure increasing network capacity and high-quality services, while implementing an efficient recruitment policy. By January 2006 the Company succeeded in reaching 50% of the market share with over 350,000 subscribers. In September 2006, network coverage was available in 90% of the populated areas of the country.
In September 2007, Mobile TeleSystems ("MTS") – the largest mobile operator in CIS – acquired 80% of the Company’s shares. The organizational structure of VivaCell evolved parallel to developing new functional strategies and objectives and defining the overall corporate mission and strategy.
The Company registered tangible development and growth of its subscriber base extending beyond 1 million in 2007. The number of staff members grew in parallel.
In 2008, VivaCell was co-branded and changed its name to VivaCell-MTS, revising its design. The year was marked by obtaining a significant market share that reached more than 78% with over a million subscribers.
In April, 2009 VivaCell-MTS announced the commercial launch of its 3G (3rd generation) network.
The upgraded network gave the subscribers an opportunity to benefit from innovative services such as video calling and high-speed mobile Internet. In Armenia, the converged 2G/3G network was built using existing sites for mobile masts without termination or significant reconfiguration of the GSM and the 2nd generation network.
VivaCell-MTS introduced a new perception of mobile communication, which is no more a service restricted to few, but a service available to everyone. Owing to the cooperation with roaming partners, VivaCell-MTS enables its subscribers to keep in touch with their homeland wherever they are.
In 2011, for the first time in Armenia, VivaCell-MTS commercially launched its 4G/LTE network. The network gives subscribers an opportunity to work at significantly faster speeds and increased work efficiency. Existing 2G stations were upgraded in terms of improvement of voice services, and 3G base stations were upgraded in terms of data expansion and capacity improvement.
When making decisions on installing base stations, as a responsible operator, VivaCell-MTS is not guided by the Return on Investment (ROI) consideration only. Providing voice and Internet services to the most remote and thinly populated areas with low potential for service consumption is a priority for VivaCell-MTS, as the availability of communication infrastructure in these areas is equally a social and security issue.
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For information about fixed services please call at 060 61 00 00 phone number.